Louis Vuitton has announced the launch of its new 2024 Silver Lockit collection! While the French fashion house is constantly changing the way we look at fashion, it also supports humanitarian aid programs. Since 2016, it has been providing assistance to the United Nations Children’s Fund, referred to using the acronym UNICEF. Through a creative partnership, Louis Vuitton raises awareness for the organization’s work. Today, they are joining forces with Millie Bobby Brown, a Louis Vuitton muse and an ambassador for UNICEF herself. Together, they have made their mark with the Silver Lockit range to help underprivileged children.
Wrist lockets
Louis Vuitton is still at UNICEF’s side. After pearl bracelets with Chloë Grace Moretz, the label stars Millie Bobby Brown for its new Silver Lockit collection. Ambassador of the brand, the actress known for her role as Eleven in Stranger Things, imagined new bracelets, but not only that.
Like previous models, the jewelry collection unveiled a miniature padlock. Inspired by the goblet lock invented by Georges Vuitton in 1890, it is a symbol of protection and Louis Vuitton’s promise to help children in need. The word « LEARN » was engraved on the little padlocks, a notion shared by the British actress who pleads for a better world where all children can grow and learn: « I want all the most vulnerable children to have access to education. So I’m very proud to be part of this project and to have contributed to the creation of this new Silver Lockit collection, which supports an organization so dear to me, » Millie Bobby Brown stated.
While bracelets are usually the only pieces in the collection, Louis Vuitton is breaking new ground by adding new pieces. This year, Silver Lockit 2024 consists of a bracelet, a pair of earrings and a pendant, all engraved with the word « LEARN ».
As for color, the bracelet comes in four: red, blue, pink and black, as does the pendant, revisited with a longer necklace chain.
Thanks to this partnership, Louis Vuitton has managed to raise over 22 million dollars for UNICEF since 2016. In fact, for every Silver Lockit bracelet purchased, $100 is donated to the humanitarian organization, and $200 for the purchase of an earring and pendant.
This new edition will be available in stores worldwide starting on May 30, 2024.
Written by : Clara Marcellin
