Translated by Cody Marler
It's official, Louis Vuitton is the official partner of one of the most prestigious competitions in the world, Formula 1. The union marks the start of a new ten-year sporting era as Formula 1 celebrates its 75th anniversary in 2025. It can’t be a coincidence. It just goes to prove the solid friendship between these institutions of excellence. Louis Vuitton will have a central role on the circuits, particularly in the design of certain emblematic pieces.
Two Universes’ Symbiosis
Announced in October 2024, Louis Vuitton's commitment to Formula 1 is part of a global partnership between LVMH and Formula 1. Allying innovation and tradition, the duo is in search of excellence at a time when fashion, culture and sport are converging like never before. Just look at the 2024 Olympic and Paralympic Games; they are living proof of that. In fact, how will Louis Vuitton make its mark on Formula 1 circuits?
In practice, Louis Vuitton will be present during the races with prominent signage along the circuit track. Since its creation, the brand has always offered creations dedicated to the world of automobiles. In the 1990s, it also organized its own rally, called the Louis Vuitton Classic Run then the Louis Vuitton Classic and Design Awards from 2006. By associating its name with numerous automotive elegance competitions and awards, Louis Vuitton has crystallized a heritage that unites both engineering and craftsmanship. Formula 1 continues to gain popularity thanks to notable celebrities such as Charles Leclerc and moments of pure emotion on display. Therefore, Louis Vuitton is careful to immortalize these prestigious moments and to make them into legends.
"I am extremely proud of this partnership of Louis Vuitton and Formula 1, driven by our mutual search for innovation, quality and precision. The know-how of our craftsmen in the workshops is a reflection of the garages where engineers contribute to drivers’ exceptional performance. These world champions embark on a journey to excellence in each race," said Pietro Beccari, Chairman and CEO of Louis Vuitton.
An iconic trunk by Louis Vuitton
In addition, the inimitable Louis Vuitton Trophy Trunk, sheltering the prizes, will be presented during the Grand Prix as well as during the opening and awards ceremonies. Hailing from Vuitton know-how, the trunk has become the ultimate symbol of victory in sporting competitions such as the FIFA World Cup, the Ballon d'Or and the Paris 2024 Olympic and Paralympic Games.
Like all custom-made creations bearing the Louis Vuitton label Louis Vuitton Trophy Trunks for Formula 1 are assembled in the Fashion House's historic workshops in Asnières, where the first automobile trunks were created under the supervision of George Vuitton in 1897. George Vuitton was very aware that the luggage would be loaded in the back and exposed to the weather, so he decided to replace leather with a resistant canvas called "Vuittonite" still used to this day. A marvel of craftmanship that can be observed from 13 March the start date of the new Formula 1 season. The Formula 1 Grand Prix will be held in Melbourne on Sunday, 16 March.
